Startup | UVVU The Future of Entertainment

Startup UVVU

Startup, UltraViolet, Freedom of Entertainment, includes nearly 60 leading entertainment and technology companies spanning across the globe (including Paramount, Fox Entertainment, Microsoft and IBM). See the full LIST at  They’ve combined efforts to create a revolutionary new approach to digital entertainment. UltraViolet is being designed so that UltraViolet-enabled content, devices and services can give consumers the freedom to experience the music and video like never before.

The UltraViolet logo will start appearing on movies for sale (designed for digital downloads and DVDs/Blu-ray Discs), in retailers’ stores and online offerings, and on devices or the apps that run on them. It will signify that everything with the logo will be designed to give consumers a consistent, easy and “just works” experience – no matter who makes it or where it’s purchased.

When consumers register their devices, they can be confident that their purchased content from any of the UltraViolet retailers will be available to them.

Consumers can use one of the many popular retailers, which they may already have relationships with, and a few clicks they’ll be able to link their retail accounts to their UltraViolet accounts. After that it’s shopping as usual and when they make purchases, a right is automatically added to their UltraViolet account, and its benefits are unlocked.

According to Forbes Magazine “Digital Rights Locker, as it’s called, seems to be a secure, third-party way for many news organizations to distribute content beyond the dedicated Apple-approved or Android app.”

UltraViolet is designed with families in mind, which means multiple UltraViolet devices can share a single UltraViolet account. Whether away at college in another city or just sleeping over at a friend’s house, with access to the UltraViolet Account, it will be as if everyone is still under one roof.

*For more information about the UltraViolet Startup visit