Gratitude 8/30/12

  1. Love
  2. Friends
  3. Family
  4. KDJ
  5. Macbook Air
  6. Wireless Keyboards
  7. Wireless Trackpad
  8. Food
  9. Drive
  10. Ambition
  11. TapIt
  12. Giancarlo and Justin
  13. Jon
  14. Snoddy
  15. Uber
  16. Rick Marini
  17. Kai Huang
  18. Scott Ross
  19. Pinot Noir
  20. Bowers and Wilkins
  21. Apple
  22. iPhone
  23. iPad
  24. Chuck Taylors
  25. Sandals
  26. Vacation
  27. Sun
  28. Rain
  29. Peace
  30. The Journey
  31. Sandoval
  32. OGL
  33. Pushups
  34. Law
  35. US
  36. China
  37. Japan
  38. Korea
  39. Paris
  40. Nayca
  41. Books
  42. Comics
  43. Belief
  44. Help
  45. Support
  46. Peers
  47. Ambition
  48. God
  49. Sinatra
  50. Da Vinci
  51. Eggs
  52. Clothing
  53. Airplanes
  54. Trains
  55. Jetblue
  57. Noel
  58. Procopio
  59. Pika Media
  60. Patents
  61. Affirmation Labs
  62. Daryll Merchant
  63. Masako
  64. Michelle
  65. Leo
  66. Robert and Ted
  67. Luis
  68. School
  69. MIT
  70. Chapman
  71. Shotguns
  72. Trap and Skeet Shooting
  73. Kettle Bells
  74. Theo
  75. Chris
  76. Warren Jolly
  77. Chad Steelberg
  78. Pete
  79. Nick
  80. Dyson
  81. Sony
  82. Xbox
  83. Unreal
  84. Avatars
  85. Doug Fidaleo
  86. Sammy Kamkar
  87. Cool Cloud
  88. China Business
  89. Sendroid
  90. Web Development
  91. iOS Development
  92. Entrepreneur
  93. Strietzel.Co
  94. Binary Options
  95. Binary Option Broker Ratings
  96. Fertile Action
  97. Killing Cancer
  98. Hispanic Market Mobile Applications
  99. JC Duran
  101. Introduction App
  102. Relationship Management
  103. Affiliate Programs
  104. Has Offers
  105. Ruby on Rails
  106. Jake and Isaac
  107. CK
  108. Anthony
  109. LA
  110. Scotch
  111. Macallan 18
  112. Jaytech
  113. Dubstep
  114. Skrillex
  115. Avicii
  116. Las Vegas
  117. San Diego
  118. Funny movies
  119. Jonathan Strietzel Forbes Article
  120. Affirmation Software
  121. xCode
  122. New iPhone
  123. Espresso
  124. Coffee
  125. Tea
  126. Blade Runner
  127. Casablanca
  128. Jenny Quiroz
  129. Stanford
  130. Uggs
  131. Advertising
  132. Office Space
  133. Standing Desks

Thanksgiving Gratitude 11/24/11

1. Salvadore

2. Family

3. Cranium

4. Thanksgiving Day

5. Football

6. Sales

7. Laughs

8. Arguments

9. Harry Potter Arguments

10. Macbook Air

11. iPad

12. iPhone

13. Deepness

14. Agression

15. Deep Conversations

16. Self Admission

17. New Beginnings

18. Personal Development

19. True Friends

20. Pretty Girls

21. Kitty Licks

22. Chuck Taylors

23. A Great Sportscoat

24. Panerai

25. Grandma

26. Patty

27. My Brother!

28. My Sister!

29. My Parents

30. Immediate Family

31. Coffee

32. Green Sludge

33. Habanero Salsa

34. Day After Thanksgiving Sales

35. Candles

36. Education

37. My Network

38. News

39. Life Magazine

40. Breakfast

41. Sleeping In

42. Politics

43. The US

44. Freedom

45. Capitalism

46. Monitors

47. Strietzel.Co

48. Water

49. Math

50. Ruby on Rails

51. Rails Engines

52. PHP

53. Development

54. Elijah

55. Mike

56. Mojo


58. Theo

59. Chris U

40. Suge Patel

41. Dan Fleyshman

42. Sean

43. Setorii

44. Kerry

45. Andy Liu

46. Kristen

47. Josh

48. Summit Series

49. KDJ

50. Weights

51. Porsche

52. Panama

53. Mirelly and Brian

54. Irvine

55. Sun

56. Clean Air

57. No War

58. Peace

59. Travel

60 Beijing

61. Hawaii

62. Paris

63. Argentina

64. New York

65. JetBlue

66. Soccer

67. Louvre

68. Technology

69. Big Stage

70. Jon Kraft

71. Snoddy

72. Disney

73. Stritz Live

74. Tumblr

75. Twitter

76. Instagram

77. Disneyland

78. inCase

79. Blankets


81. Experiences

82. Tough Times

83. Good Times

84. Lessons

85. Humility

86. Joy


88. Las Vegas

89. Nima

90. Kim

91. Toys

92. Betty

93. Christmas

94. Holidays

95. Smiles

96. Stories

97. Breakpads

98. Invention

99. DJ’s

100. San Diego

101. Matt T

1o2. Tai

103. Maya

104. Arnaz St.

105. Beverly Center

106. The Grove

107. Heaters

108. Money

109. Checks

110. Frank

111. Jake

112. OGL

113. Partnerships

114. Heroes

115. Dexter

116. Breaking Bad

117. Victoria Gardens

118. Container Homes

119. Bryant

120. Gratitude Blogs

121. News

122. Blogging

123. WordPress

124. Pagelines

125. LinkEmperor

126. Nate

127. Bernard

128. Alice

129. Fertile Action

130. Yael

131. Milo

132. Paul

133. Jack and Jills Too

134. Coffee Bean

135. JOY

136. Movies

137. Bills

138. Noel

139. Patents

140. Patent Examiner

141. Ring Tones

142. Cloud Patents

Gratitude 11/17/11

1. Disney

2. Jon Snoddy

3. Family

4. Strietzel Forbes Ranking in 2009

5. Nick

6. Jake

7. Coffee

8. Espresso

9. Setorii

10. KDJ

11. Open Sesame

12. WordPress

13. Rails

14. Deals

15. Water

16. Good Sleep

17. Women

18. Good Partners

19. Love

20. Friendships

21. Google

22. Google Apps

23. Plantronics

24. Macbook Air

25. Internet

26. Car

27. Mom

28. Jackie

29. Dad

30. Grandma;

31. Brian

32. Mirelly

33. Theo

34. Chris

35. Tai

36. Maya

37. Warren

38. Niki

39. Moleskins

40. Andy

41. Kerry G

42. Hedge Funds

43. Patents

44. Investments

45. Investors

46. Cuttle

47. Noel

48. Procopio

49. Roger D

50. Salisa

51. Fatima

52. Mission

53. Venture Capital

54. Private Equity

55. Jeans

56. Hazelnut Powder

57. Bowers and Wilkins

58. Joe

59. Rails

60. SMTP

61. SEO

62. Nick

63. Incase


65. Vegas

66. Sean

67. Josh

68. Summit Series

69. Liztomania

70. Keika

71. Holidays

72. Travel

73. Energy

74. Experiences

75. The Game

76. The Test

77. Triumph

78. Persistence

79. Dreams

80. iPhone

81. iPad

82. AT&T

83. Oreos

84. New Experiences

85. Beijing

86. Jack

87. Kerry

88. Sunset

89. Roxbury

90. Nicky

91. Daryll and the APA

92. Scott

93. Beauty

94. Curves

95. OGL

96. Coffee Mugs

97. Beds

98. Shipping Containers

99. Green Architecture

100. World

101. Life

102. Medicine

103. Destiny

104. Strategy

105. Languages

106. Music

107. Expression

108. Tools

109. Sunsets

110. White-sand Beaches

111. Panama

112. Matz

113. Adam

114. eSurprise

115. shoes

116. Salvadore

117. Jonathan Strietzel‘s in Americas Most Promising Companies

Strietzel | Startup ProBono | The Pond Collection

Startup ProBono by Jonathan Strietzel – Let me start by saying that once in a great while, I come across something special.  This year I was introduced to the Pond Collection of cars and I instantly fell in love.

The Pond Collection | Setorii PondThe Pond Collection is the famous collection of Robert, Josie and last but not least, Setorii Pond, famous LA socialite, Couture Fashion Designer and renowned Car Collector.  In short, the collection was breathtaking and it needed a home on the web.  So, in a joint effort, Strietzel.Co and Pond Automotive joined forces and constructed   The Pond Collection which freezes this amazing car collection in time.  We started with a massive list of all of their elegant automobiles and our research and digging began.  We found ourselves digging up all of the purchase data from each of the cars in the collection in order to properly document each vehicle on the new website.  This was nothing short of a massive undertaking, with some vehicle files providing more than enough data on each car to certain files containing almost no relevant data other than things like purchase price, date and location.  Although tracking some of this info down was difficult, we managed to collect a ton of accurate data on each of these magnificent vehicles in record time.  Each car now has its own home on the newly constructed site.


1934 Packard

1934 Packard

The Pond Automotive team and I took a celebratory outing to the annual Palm Springs Film Festival Gala in one of the prize cars in the collection, the 1934 Packard to celebrate the website’s completion, courtesy of the wonderful Josie and Setorii Pond.  We pulled up to the red carpet in the most dazzling car of the evening.  The press instantly turned as we pulled up and the flashes started going off.  I was in amazement to turn back and look as the press line kept photographing the car as if it were the star of the event.





Setorii Pond | Dale Chihuly | Josie Pond

Setorii Pond | Dale Chihuly | Josie Pond

The hosts and guest of honor for the evening were Setorii Pond and Josie Pond along with Mr. Dale Chihuly.  Mr. Chihuly and his lovely wife Leslie have been dear friends of the Pond family for years and attend this annual event every year.  Pictured to the left is fashion designer and car collector Setorii Pond, World Renowned Artist Dale Chihuly and the beautiful and distinguished Josie Pond, our gracious host and sponsor for the evening.




Jonathan Strietzel | Dale Chihuly

Dale Chihuly | Jonathan Strietzel

One of the highlights of my night was hanging out with Mr. Chihuly during the Gala and after the Gala at the Parker Hotel.  I recall the first time I was introduced to Chihuly art was when I graced the lobby of the world famous Bellagio Hotel in Las Vegas for the first time during its grand opening.  If anyone of you readers have even had the opportunity to grace the Bellagio lobby, you will see one of Mr. Chihuly’s master pieces on the ceiling in a dazzling display of color.

The Gala was a smash hit and it was the only way I could imagine celebrating the launch of The Pond Collection site.

The Pond Collection team has been a complete joy to work with and I intend to do so for many years to come.

Forbes | Americas Most Promising Companies | Strietzel | Jonathan Strietzel | Big Stage

Jonathan Strietzel | Americas Most Promising Companies | Forbes

Jonathan Strietzel: Forbes Magazine has a circulation of over 900,000 and its website, reaches approximately 18 million people a month. Both the magazine and the website are for the world’s top business leaders and in the October 5th, 2009 edition of Forbes, Big Stage Entertainment was named as #18 in America’s Most Promising Companies.

“Our company is very proud to have been included in such a prestigious list by one of the premier business brands in the world. We know from the hours spent answering questions and filling out forms that this was a very rigorous process. We also know that we have a lot of work to do to build this business, but we’re pleased that our efforts to date have been recognized in this way.  A big thanks to my founding partner Jon Kraft for playing a key role in hammering though this rigorous Q&A while on vacation!”

Jonathan Strietzel, President and Founder

According to “We didn’t just look for the slickest technology, the largest addressable market, the fastest-growing top lines or the most storied management team. In the specific case of Big Stage, the Big Stage Founding team organized by Jonathan Strietzel, Jon Kraft and Jon Snoddy reflect such a management staff”

The method for determining the companies recognized on this new list was explained on the Forbes website as follows:

Forbes went hunting for small, dynamic companies with the kind of growth potential that makes venture capitalists salivate. Other lists of small or privately held companies tend to be ranked according to a single metric: annual revenue, or percentage change in revenue over a given period. Yet every serious investor knows that a cursory glance at the top line is a far cry from what it takes to evaluate the potential of any promising company.

To sharpen our search, Forbes teamed with The Venture Alliance, an advisory to early-stage companies. TVA has devised a rating system for young companies in order to more efficiently determine how fundable they are. The pool of candidates included companies launched within the last 10 years and that had not passed $25 million in annual sales. (Pre-revenue companies were allowed.) Prospects were scored on a host of characteristics, among them the size of the markets they serve, the strength of their intellectual property, the extent to which founders put their own capital at risk, the experience of their management and of their directors (or advisory boards), and their record in hitting product-development benchmarks promised to equity investors.

We collected the data via a detailed survey that takes roughly two hours to complete. Entrepreneurs who had raised outside capital gave business plans to TVA for further vetting; the rest completed an even more exhaustive survey. (Both surveys have subtle double-checks built in, to make sure the companies’ storylines indeed do track.) Our partner also brought in software experts and engineers to evaluate product plans (all signed nondisclosure agreements), and Forbes reporters interviewed all the finalists. The 20 highest scorers, listed here, appear to have a better shot at raising capital–and thus are considered more scintillating than their peers.

“We were very happy to learn that Forbes recognized the technology that Big Stage had developed over the past 3 years as a leader in its class, world-wide.  Its a wonderful tribute to the hard working engineering staff in our amazing company.  We thank Forbes and TVA for the opportunity and we are proud to grace the pages of such a prestigious magazine.”

Jonathan Strietzel, President and Founder

We cannot thank Forbes and enough for the honor of gracing their prestigious pages of Americas Most Promising Companies in 2009.

Startup Travel | Good Evening Seoul

Startup | Jonathan Strietzel

Hello Seoul!

Startup roadshow begins for Big Stage Entertainment – Just landed in Seoul, beginning my big barrage of meetings in Asia.  Shanghai (GDC Asia), Seoul and it looks like Tokyo is shaping up…

Strietzel | Kay – Ford Fiesta Juggling Shoot

Strietzel and Ford’s Kay Team Up

Strietzel, Olga Kay, Jonathan Strietzel

Ford Fiesta Juggling Shoot. Olga Kay and Jonathan Strietzel

Jonathan Strietzel – Wanted to give a shout out to Olga who came by to shoot a fun Ford Fiesta skit with me. Olga, I had a blast. Thanks for the good times 😉

Startup News – Jonathan Strietzel on IEEE

Strietzel Featured on IEEE

Jonathan Strietzel: “Creating the Digital You”

By Dog and Pony Editor – November 6th, 2008 @ 3:21 pm

Jonathan Strietzel is the Co-founder and Chief Creative Officer of a new digital media company that is bringing digital versions of real people to life. For those of you who’ve dreamed of staring in a blockbuster movie or TV show alongside their favorite actor, or perhaps you’ve wanted to save the world in a video game, rock out on a music video, offers you the opportunity to do so in less than 30 seconds. Sound like fun? Well this seemingly innocuous idea turns out to be big business. This completely new entertainment vertical will be a big win for advertisers who are constantly looking for creative new ways for people to interact with their product.

Web customization, in the cyberworld, is growth of user-centric Facebook applications, YouTube videos, and MySpace pages. What started out as merely cartoon-like image engines, shifted toward three-dimensional architectures where users have been able to give life to their pint-size replicates. has taken it one step further from a static format into a fully interactive functionality, where the possibilities are seemingly endless. The genius behind this company is that it takes an “open stage” platform, where users can simply download an API toolkit and use structural bits of content to create king

This is evidenced just by looking at the explosive their own microsight. In essence, the site turns into a network engine where users build, customize and improve features and contribute directly to the site’s growth.

Digital Podcast 52: Everyone Can Be a Star

by Andrew Krainin

In Digital Podcast 52, Andrew interviews Jonathan Strietzel, Co-founder and Chief Creative Officer of Big Stage, whose breakthrough technology allows users to create and integrate life-like 3-D avatars of themselves into movies, videogames, commercials and other digital video content using just three digital face photos.

Imagine if you and your friends could star in a music video, famous movie clip, or commercial as realistically as if you were around for the shoot. Jonathan describes the company and the potential that its technology has to transform advertising and the audience relationship with movies, television and videogames. 

icon for podpress  Digital Podcast 52 [23:00m]: Download (4858)

In the interview, Jonathan describes his early start as a wunderkind discovered by SoCal VCs (0:00), his insight into the coming importance of personalization as he discovered the technology behind Big Stage (2:45), and how he helped move the technology to become consumer internet capable and fundable (7:05).

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Michael Jackson uses social media tactics to promote ‘Thriller’ 25th Anniversary Celebration!

April 16th, 2008 by Andy Merchant

Michael Jackson Thriller 25th Anniversary














Liberate Media is always on the look out for different/innovative uses of social media, and this one caught my attention the other day.

Sony BMG has teamed up with Big Stage – a media company whose technology allows users to create and integrate a life-like 3D avatar of themselves into everything from famous movie scenes, TV shows and video games, to music videos, short video clips, virtual worlds, still images, user-generated content, instant messages, emails, social networks and more – instantly. Nice idea!

The idea is for fans to easily create a life-like 3-D version of themselves that literally replaces the role of Michael Jackson in the Thriller music video – the video then gets uploaded to YouTube and you receive a link to view it. Your Thriller reincarnation can then be shared with friends by email or by posting on social networking sites such as MySpace or Facebook.

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Starring You On The Big Screen

Forbes, CES 2008

Forbes, CES 2008

Louis Hau 1.9.08

CES 2008

Las Vegas, NV

How would you like to give yourself a starring role in your favorite videogame? Or music video? Or your favorite movie scene of all time?

South Pasadena, Calif., start-up Big Stage wants to help you do just that. The company has developed a technology that will allow anyone with a standard digital camera to create a life-like avatar of themselves. They will then be able to place that avatar on a blog, Web site or social-network page as a fun way of identifying themselves.

Even better: with a little know-how, users will be able to insert their virtual selves into a digital media file–or, say, place a 3D image of Intel (nasdaq: INTC ) Chief Executive Paul Otellini in the music video for Smash Mouth’s 1997 hit “Walkin’ On The Sun,” as Big Stage Co-founder and Chief Creative Officer Jonathan Strietzel did during Otellini’s CES keynote address at the Consumer Electronics Show on Monday.

Big Stage’s technology has its roots in government-funded research in 3D imaging done at the University of Southern California. The work takes what had been a complex, time-consuming image-creation process and boils it down to a consumer-friendly means to create personalized avatars.

The company’s technology is currently focused on reproducing facial images, but full-body avatars are in the pipeline. Its avatar system will be available to the public in the second quarter of this year.

On Tuesday, Strietzel needed only a few minutes to create a 3D avatar of me and superimpose my face over that of Harrison Ford’s in a scene from Raiders Of The Lost Ark. There I was, in a dank room, slyly replacing a coveted idol head with a small sack of sand. Damn, I was good.

As startling as it can be to see a moving 3D image of yourself, these are very early days for the technology, which is bound to become more compelling as the ability to simulate intelligence improves to create an even more realistic digital you.

What sorts of revenue-generating applications could a life-like avatar have? You don’t have to think too hard to come up with a pack: Videogame publishers could license the technology to give customers the ability to place their avatar inside a game. Similar uses could be attractive to online virtual worlds and social networks. And here’s one of Strietzel’s favorites: Allowing customers to insert themselves into famous movie scenes could give studios a new way of generating fresh revenues from existing film assets.

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CIA technology will map your face

By Rafe Needleman  / January 8, 2008 9:55 AM PST

LAS VEGAS– Intel CEO Paul Otellini’s CES keynote was sparkling. In contrast to Bill Gates’ pastel portrait of the future, Otellini presented a concrete vision of a personal, reactive Web, and the challenges to creating it (Silicon, Infrastructure, Context, and Interface). For a full rundown, see Dan Farber’s writeup on ZDNet.

Intel loves where the Web is going. The more interactive and personal it gets, the more processing power is required and the more new chips Intel sells, for both servers and local workstations. The most interesting (and newest) product that Otellini brought to the stage in his keynote was an automatic avatar builder made by BigStage.

BigStage founder Jonathan Strietzel mugs in front of Steven Harwell's avatar.

BigStage creates a model of anyone’s head by using just three photos–head-on, rotated a little, and rotated a little more. The company processes these pictures on its own servers and ends up with a model that knows which pixels your eyes are (so it can move and blink them), where your mouth is, and so it. In the Intel keynote demo, BigStage found Jonathan Strietzel created an avatar of Smash Mouth singer Steven Harwell. It was eerily good–much better and less creepy than avatars I’ve seen previously.

The technology comes from a CIA-funded project at the University of California. It was originally intended for scanning surveillance cams, since at its core it measures the three-dimensional geometry of key points on a face, for example between eyes, or the shape of a person’s cheekbone. The fact that the algorithm can extract a complete 3D model from only three images, and with what is now reasonably inexpensive computation (this is where Intel comes in) is what makes it commercially viable.

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Startup News: Intel In The 3-D Fast Lane

Startup – Strietzel’s Big Stage at CES 2008

Intel Keynote Speech at CES 08'

David M. Ewalt, 01.08.08, 2:35 AM ET


How do you show off your products to a crowd of slavering gadget geeks when most of what you make is smaller than a thumbnail and doesn’t do anything more exciting than route electrons?

That’s the problem that faced Intel Chief Exective Paul Otellini, Monday’s keynote speaker at the International Consumer Electronics show in Las Vegas. His solution? Show off other people’s cutting-edge gadgets, talk about how Intel’s microchips make them possible and wrap it all up in some rock music.

The keynote began on a bleak note as video screens ran a painfully forced cover version of the classic 1979 Buggles song “Video Killed The Radio Star.” Cartoon figures ran around with cell phones and laptops as the song dropped corny metaphors and bad rhymes. “Internet shook the broadcasting star,” went some of the lyrics. “The Internet came and set us free … check out our mobility.”

When he took the stage, Otellini told the crowd that the song reflected his view that smart networks and consumer electronics would drive the next generation of the Internet, making it into something predictive, proactive and context aware.

To demonstrate, Otellini showed off a mobile device on a set designed to look like a Beijing street corner. A built-in camera on the gadget captured live video of a street sign and a storefront. Then, using “augmented reality” technology from Total Immersion Software, the device translated the Mandarin characters on the sign into English, and in real time, super-imposed the characters on the device screen with English translations. With a push of a button, a menu popped up offering further information, downloadable from the web, including video reviews and blog discussion.

The technology echoed the demo given by Microsoft (nasdaq: MSFTnews people ) Chairman Bill Gates in his Sunday keynote, and the audience seemed impressed on both occasions. But what does the gizmo have to do with Intel? The software and the applications seen were real, explained Otellini, but ran on several servers offstage. For now, portable hardware can’t hack such a complicated application. “Doing this will require exponentially more powerful processors that require exponentially less power,” Otellini said. Intel, he pledged, will invent the chips that can help usher in this new era.

Later, Otellini brought on stage an executive from software start-up eJamming. The company’s software allows musicians to connect online via a social network and collaborate in musical performances and recordings. They were joined on stage by Steve Harwell, lead singer of rock band Smash Mouth, who used the software to connect with his bandmates over the Internet and perform a few verses of their hit “Walkin’ On The Sun.”

While it was interesting to see members of a band connecting and performing regardless of geography, it wasn’t much of a performance, since the other members of the band were only represented as thumbnails and music waveforms on a computer screen. So next, Otellini brought out Jonathan Strietzel, co-founder of start-up BigStage. The company is currently developing software that allows users to create three-dimensional digital avatars of themselves.

It’s intriguing software: take three digital photos of your face, each at a slightly offset angle, and upload them to BigStage. Thirty to 60 seconds later, you get a well-rendered virtual version of your face, which can be easily customized with different haircuts, jewelry and expressions. The digital avatars are animated, so they turn their heads and blink realistically. No one would ever think it was the real you–but it’s surprisingly cool and easy.

To complete the virtual exercise and close out his keynote, Otellini brought on Andrew Tschesnok, founder and chief executive of Organic Motion. His company has developed motion-capture software that doesn’t require the “ping-pong-ball-bodysuit” worn by actors in movies like Beowulf. Instead, 14 video cameras capture an ordinary scene in front of a white wall, and translate the action into 3-D animation. Moving over to a side stage, Harwell was able to perform another tune–and this time, the main screen of the keynote stage showed a full-on virtual Smash Mouth, with digital avatars of each band member reflecting their real-world movements.

I have to admit it was all very cool–exactly the sort of telepresence that we need to make all those sci-fi fantasies of cyberspace happen. How cool will it be when you can have a couple of webcams on your desk, and a virtual 3-D version of you will walk, talk and perform in your favorite online hangout or video game?

Startup News – Tech | Relationships | build a company

Jan Norman

Jan Norman, Register writer

Imagine being able to create an animated double of yourself that you can place in games, commercials and movie clips, instantly changing your image in real time if you choose.

That’s the concept of Big Stage, which started in Irvine and recently moved to South Pasadena to be closer to Southern California’s entertainment and digital media hub. Its backers say the technology could revolutionize advertising, gaming and social media.

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